THE
POWER POWER POWER
POWER POWER POWER
POWER POWER POWER
HOUSE
THE
POWER POWER POWER
POWER POWER POWER
POWER POWER POWER
HOUSE
MotorWerks is a specialist marketing agency focused solely on the automotive aftermarket. Why so specialised? Because we know auto inside out and have the skill set to build market leading aftermarket brands.
MotorWerks Managing Director and Creative Director, Bruce Morrison is also the founder and MD of MotorActive with 30 years’ experience in the retail and trade segments of the automotive aftermarket.
Bruce has led the charge with stand-out brands like Meguiar’s, Mobil 1 and new platform CarMechanica and now gets to have two jobs.
Bruce has teamed up with Dale Brittain, Founder and MD of DBC2 who are digital marketing and strategy experts based in Melbourne, also specialising in automotive. Dale has 25 years’ experience in the industry and works with some of Australia’s leading aftermarket businesses. Dale will take on a part time role in MotorWerks as Executive Director.
MotorWerks will also see four highly experienced specialists transfer from the MotorActive marketing team, collectively forming an automotive brains trust. We call it The Power House.
MotorWerks is a specialist marketing agency focused solely on the automotive aftermarket. Why so specialised? Because we know auto inside out and have the skill set to build market leading aftermarket brands.
There is no other marketing agency that has the industry experience and market knowledge of car enthusiasts, DIYers, performance product consumers and specialist professionals than MotorWerks!
MotorWerks Managing Director and Creative Director, Bruce Morrison is also the founder of MotorActive with 30 years’ experience in the retail and trade segments of the automotive aftermarket. Stand-out brands like Meguiar’s, Mobil 1 and new platforms such as CarMechanica and AutoCosmetica are all part of the stable.
Bruce has teamed up with Dale Brittain, Founder and MD of DBC2 who are digital marketing and strategy experts based in Melbourne, also specialising in automotive. Dale has 35 years’ experience in the industry and works with some of Australia’s leading aftermarket businesses. Dale will take on a part time role in MotorWerks as Executive Director.
The MotorWerks team are all highly experienced marketing specialists and share one passion – everything automotive! We are genuinely an automotive brains trust… We call it The Power House.
yep, we are different!
So Why Choose MotorWerks?
We know we’re different. We’re not just marketers, we understand car enthusiasts and people who have pride of ownership, better than anyone.
Yep, that’s a bold statement but we know it because we ARE them. What we bring to the table is not only decades of experience in marketing premium and performance brands but most weekends we are using them ourselves.
We know how to market these products, we know how to authentically communicate with these consumers and equally importantly, we intimately know the sales channels to get these product to the consumers. When you couple all that with our “Speed Brief” process, MotorWerks is the agency you’ve always been looking for.
By the way, our “Speed Brief” is something we are very proud of. Because in most cases, we know and have even used the products we are marketing, our requirement for long, detailed briefs is minimised. Who wants to spend extra time on briefs? We’d rather our clients be focusing on selling more products and leave that stuff to us.
THE POWER TO
BUILD YOUR BRAND
Every Brand needs a Power House to fight for it
Team MotorWerks is driven by passionate car enthusiasts with a deep understanding of storytelling and digital marketing, along with loads of direct B2B and B2C marketing expertise in the automotive aftermarket.
the power to
pitch your product
Creating and delivering a successful sales pitch is a must-do
MotorWerks has the depth of knowledge, industry expertise and drive to make sure people are interested in trying/buying your products or services.
the power to
connect with content
Communicating your brand story and product offer in an engaging way is how you genuinely connect with your target audience and turn them into fans.
Creating and distributing engaging content is our in-house specialty. Post-production, state of the art editing, graphic design, copy writing and publishing – MotorWerks have all the tools to gear your business for exposure and accelerated growth.
UNDER THE HOOD
The difference between power & talk (torque)
FEATURE services
What we're powerful at
A NEW CONCEPT IN INTERACTIVE PRESENTATIONS FOR BUSINESS
platform marketing
A NETWORK OF SERVICE PROVIDERS CONNECTING WITH RELEVENT USERS OR CONSUMERS
content hub
CREATING & DISTRIBUTING WORTHWHILE AND RELEVENT CONTENT IS NOW THE MOST EFFECTIVE WAY TO CONNECT WITH YOUR CUSTOMERS
Sports Sponsorship
The power to grow your audience
ESSENTIAL SERVICES
All the basics plus some really cool stuff
SEO & SEM
Get you brand motoring
Social Media
Shift into high gear with proven social media strategies
design
Looks to die for
strategy
Because success rarely comes down to luck
content creation
Supercharge your marketing with captivating content
Video
Put your brand in the driver’s seat with video
Power up your business
Is your brand ready to perform?
Let us strategise and brainstorm with you on ways to rev up the performance of your business and give it that winning edge.
LET’S WORK TOGETHER.
our team
Bruce Morrison
creative director
With a lifelong passion for all things automotive, Bruce served a fitter machinist apprenticeship, then moved into sales and marketing before founding Meguair’s Australia in 1990. Now MotorActive, Bruce remains Managing Director and sole owner. With 30 years’ experience, he has successfully marketed and distributed a number of leading global brands including Meguiar’s and Mobil. With a hands-on approach, he’s spearheaded the development and introduction of several private brands such as ColorSpec – all the while actively driving key relationships with Australia’s largest automotive aftermarket retailers.
dale brittain
executive director
MotorWerks
Marketing Agency
© 2020 MotorWerks. All Rights Reserved.